The Book Doulas'
Incubator Program

Bring your brilliant idea to life

Join us – New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans – and learn exactly what it takes to become a bestselling author

January 17 – March 20, 2024

Start Your Book

Clarify Your Message

Expand Your Platform

The Book Doulas'
Incubator Program

Bring your brilliant idea to life

Join us – New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans – and learn exactly what it takes to become a bestselling author

January 17 – March 20, 2024

Start Your Book

Clarify Your Message

Expand Your Platform

You want to be a bestselling author, an influencer, a force to be reckoned with . . . and you can be.

What many in the industry don’t tell you is that spending money and following a formula doesn’t offer guaranteed success. It isn’t enough. . . . 

You need the desire, talent, drive, time, and a strong platform – these are the 5 Pillars to making your dream of writing a book come to fruition.

In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.

You want to be a bestselling author, an influencer, a
force to be reckoned with . . . and you can be.

What many in the industry don’t tell you is that spending money and following a formula doesn’t offer guaranteed success. It isn’t enough. . . . 

You need the desire, talent, drive, time, and a strong platform – these are the 5 Pillars to making your dream of writing a book come to fruition.

In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.

PILLAR 1

Desire

In this context, desire is  a deep and burning calling to bring your message forward. This desire feeds inspiration and gives you the fuel to focus on the next three. foundational pillars.

PILLAR 2

Talent

Talent, in this setting, includes your innate gifts and the skills you possess. As you uncover these more fully and expand them, you will simultaneously become a more effective and powerful writer and communicator.

PILLAR 3

Drive

Drive is your passion in action. In this case, it’s the initiative, energy, and momentum you bring to your writing and platform-building. Your work ethic and drive are intimately interconnected.

PILLAR 4

Time

Time is your creative canvas; your clean slate. Prioritizing time for your writing and platform-building activities is one of the keys to your success as an author and as a leader in your field.

PILLAR 5

Platform

Your platform is your structure for success. Figuratively and literally, it’s your podium for reaching the world – your website, social media streams, podcast, and more. It’s the golden key to having a book that sells.

Please join us for one hour 

on April 3rd at 10:00 am Pacific

We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to join a free live Q&A call with Kristine and Debra.

Meet The Book Doulas

001Carlson20210210
Kristine Carlson

Kristine is an acclaimed teacher, retreat leader, and a New York Times bestselling author of six books. Alongside her late husband, Dr. Richard Carlson, Kristine co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere. Kristine has over thirty years experience in the publishing industry.

Deb photo IMG_0065 toned down
Debra Evans

Debra is a developmental book editor with over thirteen years of experience as an editor and writing partner to best-selling authors and newly emerging teachers and thought leaders. Some of her clients have included New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine pioneer Cyndi Dale, and the brilliant transformational teacher Lee Harris. To date, Debra has been book doula for the birth of twenty books. 

An incubation period is absolutely necessary to become an author.

We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don’t have the optimal conditions for allowing those seeds to fully bloom.

The optimal conditions include:

The 5 Pillars outlined above – desire, talent, drive, time, and author platform

Being clear about your message

Belief in yourself

Commitment to the process

Community and support

The ability to answer theses three questions:

How are you going to publish your book?

How are you going to sell it?

Who are you going to sell it to?

By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . . 

 Your branding tools in order

  A recipe for building your platform 

 Your content curated and well-organized for your book

 Your book brilliantly structured and your writing fully underway

 Your plan of action for completion laid out within a clear timeline

 An established network of people ready to support your goals 

You will have lift off!

Are you questioning your readiness?

You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.

An incubation period is absolutely necessary to become an author.

We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don’t have the optimal conditions for allowing those seeds to fully bloom.

The optimal conditions include:

The 5 Pillars outlined above – desire, talent, drive, time, and author platform

Being clear about your message

Belief in yourself

Commitment to the process

Community and support

The ability to answer theses three questions:

How are you going to publish your book?

How are you going to sell it?

Who are you going to sell it to?

By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . . 

 Your branding tools in order

  A recipe for building your platform 

 Your content curated and well-organized for your book

 Your book brilliantly structured and your writing fully underway

 Your plan of action for completion laid out within a clear timeline

 An established network of people ready to support your goals 

You will have lift off!

Are you questioning your readiness?

You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.

Please join us for one hour 

on April 3rd at 10:00 am Pacific

We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to join a free live Q&A call with Kristine and Debra.

Who is this program for

People on a mission:

coaches      consultants   •   doctors   •   healing practitioners   

writers      bloggers      podcasters      workshop and retreat facilitators   •   seekers

public speakers   •   transformational leaders   •   and other experts in their field

 

Virtually anyone with a message who wants to answer the call of their life’s purpose 

. . . and to leave a legacy for future generations

Who is this program for

People on a mission:

coaches      consultants   •   doctors   •   healing practitioners   

writers      bloggers      podcasters      workshop and retreat facilitators   •   seekers

public speakers   •   transformational leaders   •   and other experts in their field

 

Virtually anyone with a message who wants to answer the call of their life’s purpose 

. . . and to leave a legacy for future generations

Are you ready to stop thinking about writing your book and just do it? Good!

Go here to watch the 20-minute video message we have for you.

Play Video

Are you ready to stop thinking about writing your book and just do it? Good!

Go here to watch the 20-minute video message we have for you.

Play Video

Your 5-Part
Success
Curriculum

Together, we will focus on . . .  

 

1. Your Message

Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.

2. Your Platform

In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.  

3. Your Book

Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It’s your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page. 

4. Your Publishing Options

From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing. 

5. Your Author-Entrepreneur Community

Writing a book and growing a business happens with greater ease and elegance – and oftentimes greater speed – when you have the support of others who are working toward similar goals. Between the weekly Wednesday sessions and five Saturday boot camps, you will be a part of a beautiful community of people – and a container of nourishing support. And it’s a community that will be shaped by you being a part of it!

Your 5-Part
Success
Curriculum

Together, we will focus on . . .  

1. Your Message

Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.

2. Your Platform

In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.  

3. Your Book

Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It’s your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page. 

4. Your Publishing Options

From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing. 

5. Your Author-Entrepreneur Community

Writing a book and growing a business happens with greater ease and elegance – and oftentimes greater speed – when you have the support of others who are working toward similar goals. Between the weekly Wednesday sessions and five Saturday boot camps, you will be a part of a beautiful community of people – and a container of nourishing support. And it’s a community that will be shaped by you being a part of it!

Our 10-Week Program

Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make the final months of 2023 a defining moment in your career and life.

The components of the incubator program include:

Weekly Zoom Calls

Live group sessions with Kris and Debra packed with teaching, guidance, assignments, and inspiration. All sessions are recorded.

Writing Boot Camps

Optional: On three Saturdays, join us in taking massive action toward your goals. Write, share your work, enjoy! (See below for details.

15-Day Writing Challenge

Optional: Woven into the fabric of the Incubator is a 15-day challenge. Set daily writing goals and get powerful results. (See below for details.)

Live Guest Speakers

We are joined by some of the brightest lights in the field of transformational books, publishing, and marketing  to further ensure your success.

The Blueprint

Learn and have lifetime access to our Book Doulas’ 10-Part Blueprint.  As you weave the ten parts together, you will be crafting a unique and specific framework for your best book.   

Expert Video Library

Receive access to our extensive video library featuring guest speakers from previous Incubators ~ providing a wealth of information, instruction, and ignition! (See below for details.)

Community & Connection

Become part of  an extraordinary community from around the globe and enjoy continued support for your writing and book-launch journey.

The Book Incubator Portal

For six months after the Incubator concludes, have access to all Zoom call recordings, our Expert Video Libary, and all other tools and resources included there.

Next Steps & Support

After the Incubator concludes, options include Momentum, our level 2 process. Or utilize our carefully-curated Author Resources directory. 

Our 10-Week Program

Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make the final months of 2023 a defining moment in your career and life.

The components of the incubator program include:

Weekly Zoom Calls

Live group sessions with Kris and Debra packed with teaching, guidance, assignments, and inspiration. All sessions are recorded.

Writing Boot Camps

Optional: On three Saturdays, join us in taking massive action toward your goals. Write, share your work, enjoy! (See below for details.

15-Day Writing Challenge

Optional: Woven into the fabric of the Incubator is a 15-day challenge. Set daily writing goals and get powerful results. (See below for details.)

Live Guest Speakers

We are joined by some of the brightest lights in the field of transformational books, publishing, and marketing  to further ensure your success.

The Blueprint

Learn and have lifetime access to our Book Doulas’ 10-Part Blueprint.  As you weave the ten parts together, you will be crafting a unique and specific framework for your best book.   

Expert Video Library

Receive access to our extensive video library featuring guest speakers from previous Incubators ~ providing a wealth of information, instruction, and ignition! (See below for details.)

Community & Connection

Become part of  an extraordinary community from around the globe and enjoy continued support for your writing and book-launch journey.

The Book Incubator Portal

For six months after the Incubator concludes, have access to all Zoom call recordings, our Expert Video Libary, and all other tools and resources included there.

Next Steps & Support

After the Incubator concludes, options include Momentum, our level 2 process. Or utilize our carefully-curated Author Resources directory. 

About the 15-Day Writing Challenge

Are you ready to hold your feet to the creative flame?

When it comes to writing a book and publishing it, one of the most essential parts of that process is the act of sitting down and writing. There is no replacement for it.

Our 15-Day Writing Challenge is woven seamlessly into the structure of the Book Incubator for those of you who wish to take advantage of this extended writing sprint. The dates of the challenge are forthcoming.

If you choose to accept this challenge, the pleasure of gaining forward momentum will be unmistakable. The basic architecture of the 15-day challenge includes:

1. Daily Word-Count Goals

Recommended: Write 1,000 words daily. Without missing a day.

The end goal: to write 15,000 words by the conclusion of the challenge.

2. Daily Inspiration for Real

In addition to the connection provided during our live weekly sessions, you will receive daily emails in your inbox for the 15 days of the challenge. Not automated messages, but real, impassioned cheerleading from two people who know the power of a challenge . . . and a deadline.  

3. Two Group Check-ins

2 additional live Zoom calls with us to report how you’re writing is going. Dates and times will be announced at the start of the Incubator.

4. Two Approaches

You can take a structured approach or a more intuitive or free-wheeling approach to the challenge.​ Or you can mix it up – and try both ways of accomplishing your writing goals. We’ll provide suggestions for both ways of engaging the intensive process.

About Our Saturday Writing Boot Camps

 

As you now know, the Incubator program includes three

Saturday Writing Boot Camps over the course of our ten weeks together in the spring. 

 

  Boot Camp dates to be announced  

THE BOOT CAMP STRUCTURE

There are two Zoom gatherings on each boot camp day: 

Morning session, 10:00 – 10:45 AM Pacific time

Afternoon session, 3:00 – 4:00 PM Pacific time

With a 4-hour, self-directed work session sandwiched between

the two Zoom calls.

These optional boot camps are incredibly popular with our participants as a simple yet super- effective structure for getting down to business!

You can join us for the entire six-hour time frame, or you can come to the segment that works for you. We meet up via Zoom at the beginning and end of the boot camp, with the time in between being your time to write and/or take action toward your platform-building goals.

One of the best parts is our Q&A and conversation time together during the afternoon gathering, where you can read something you’re working on (a chapter, blog, website content, or another key piece of writing), get feedback on your ideas, ask burning questions, and receive lots of coaching . . . plus great inspiration from the whole group.

Worth its weight in gold

Our Expert Video Library

Focusing on: 

branding, messaging, website essentials, SEO, social media,

content marketing, podcasting, public speaking, publishing options,

the craft of storytelling, the must-knows of writing & editing,

how to truly build a vibrant online community . . . and more

Over the past three years, we have been fortunate to have some of the most knowledgeable, talented, and extraordinary individuals join us during our live Book Incubator sessions – offering their best advice, insights, and specific instruction for making the most of the author-entrepreneur journey.  While each Incubator includes exciting new guests – joining us live during key Wednesday sessions – the library of recorded videos from our previous five Incubators is a genuine treasure trove of expertise that you can put to use right away or over time. 

(The value of our growing library currently stands at $10,000.) 

Here are some of the remarkable teachers and guides accessible in our video library.

Karen Salmansohn

SEO basics, website essentials, and more

Marc Allen

What publishers look for in a potential new author

Elle Campbell

Social media essentials and how to make it fun

Lee Harris

How to grow a highly engaged, global community

Chris Van Buren

Publishing options and online course creation

Shann Vander Leek

Building your podcast show – the basics

G. Brian Benson

The pathway and the freedom of self-publishing

Mary Charles Heath

Messaging, tag lines, and website essentials

Leslie Kuster

Building a brand around your book

Jackie Lapin

Building your speaker platform

Melanie Bates

The art and craft of storytelling

Crystal Andrus Morissette

Hybrid publishing and book marketing

Worth its weight in gold

Our Expert Video Library

Focusing on: 

branding, messaging, website essentials, SEO, social media,

content marketing, podcasting, public speaking, publishing options,

the craft of storytelling, the must-knows of writing & editing,

how to truly build a vibrant online community . . . and more

Over the past three years, we have been fortunate to have some of the most knowledgeable, talented, and extraordinary individuals join us during our live Book Incubator sessions – offering their best advice, insights, and specific instruction for making the most of the author-entrepreneur journey.  While each Incubator includes exciting new guests – joining us live during key Wednesday sessions – the library of recorded videos from our previous five Incubators is a genuine treasure trove of expertise that you can put to use right away or over time. 

(The value of our growing library currently stands at $10,000.) 

Here are some of the remarkable teachers and guides accessible in our video library.

Karen Salmansohn

SEO basics, website essentials, and more

Marc Allen

What publishers look for in a potential new author

Elle Campbell

Social media essentials and how to make it fun

Lee Harris

How to grow a highly engaged, global community

Chris Van Buren

Publishing options and online course creation

Shann Vander Leek

Building your podcast show – the basics

G. Brian Benson

The pathway and the freedom of self-publishing

Mary Charles Heath

Messaging, tag lines, and website essentials

Leslie Kuster

Building a brand around your book

Jackie Lapin

Building your speaker platform

Melanie Bates

The art and craft of storytelling

Crystal Andrus Morissette

Hybrid publishing and book marketing

The proof is in the publishing . . .

Program Tuition

2 payment options available

Easy Payment Plan

$ 800 per month (3 payments)
  • 3 payments of $800 = $2400
  • First payment upon registration

Pay In Full

$ 1888 one time
  • Credit Card, Check or
  • Money transfer via Paypal

Momentum

Our Level 2 Book Development Program

Your next step after emerging

from the Incubator?

After the Incubator Program, you will be fully prepared to continue onward – writing your book and expanding your author platform in meaningful ways.

The conception of your book will be fully realized. The gestation period will be underway.

For those who would like to continue working with us, we have designed the 6-week Momentum process, which includes (1) small group coaching, (2) private coaching, (3) an online writing retreat, and (4) getting our eyes and hands on your pages – receiving editorial review and direction.

In short, this is an intensive focus on your book and the acceleration of your writing process with both of us at your side.

Due to the in-depth nature of our editorial coaching and support, there are typically 5-6 positions available in each Momentum group. Please note: The Incubator Program is a prerequisite for Momentum.

For more details about this exclusive process, please contact us here.

Momentum

Our Level 2 Book Development Program

Your next step after emerging

from the Incubator?

After the Incubator Program, you will be fully prepared to continue onward – writing your book and expanding your author platform in meaningful ways.

The conception of your book will be fully realized. The gestation period will be underway.

For those who would like to continue working with us, we have designed the 6-week Momentum process, which includes (1) small group coaching, (2) private coaching, (3) an online writing retreat, and (4) getting our eyes and hands on your pages – receiving editorial review and direction.

In short, this is an intensive focus on your book and the acceleration of your writing process with both of us at your side.

Due to the in-depth nature of our editorial coaching and support, there are typically 5-6 positions available in each Momentum group. Please note: The Incubator Program is a prerequisite for Momentum.

For more details about this exclusive process, please contact us here.

Want to be a bestselling author?
We're here to show you how.

Join the Book Doulas' Newsletter

“We would love to have you join us in an ongoing conversation about how to make

your dream of becoming an author and a leader in your field a brilliant reality.”

~Kristine & Debra

“We would love to have you join us in an ongoing conversation about how to make your dream of becoming an author and a leader in your field a brilliant reality.”

~Kristine & Debra

Leave this field blank

Welcome! We love that you are here, and to show our appreciation, 
we have a free downloadable
gift for you.  

It will help you to answer this fundamental question . . .

What Kind of Book Are You Writing?

Once you identify the publishing industry genre that best suits your book, you will have the focus and clarity to truly start writing! To help you determine your genre, we’ve created a fun little discovery map to simplify the process. Just enter your email here to access your downloadable PDF.

Leave this field blank

15 Min Free Consultation

Fill in the form below to book a 15 min no-obligation consulting session.

Skip to content