Menu
Join us – New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans – and learn exactly what it takes to become a bestselling author
January 17 – March 20, 2024
Start Your Book
Clarify Your Message
Expand Your Platform
Join us – New York Times bestselling author Kristine Carlson and acclaimed book editor Debra Evans – and learn exactly what it takes to become a bestselling author
January 17 – March 20, 2024
Start Your Book
Clarify Your Message
Expand Your Platform
What many in the industry don’t tell you is that spending money and following a formula doesn’t offer guaranteed success. It isn’t enough. . . .
You need the desire, talent, drive, time, and a strong platform – these are the 5 Pillars to making your dream of writing a book come to fruition.
In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.
What many in the industry don’t tell you is that spending money and following a formula doesn’t offer guaranteed success. It isn’t enough. . . .
You need the desire, talent, drive, time, and a strong platform – these are the 5 Pillars to making your dream of writing a book come to fruition.
In the 10-week Incubator Program, we will show you how to have a transformation with each of these aspects of yourself, and how to grow these five pillars into a rock-solid foundation for writing your book and expanding your platform, one that can support you and your career for the rest of your life.
In this context, desire is a deep and burning calling to bring your message forward. This desire feeds inspiration and gives you the fuel to focus on the next three. foundational pillars.
Talent, in this setting, includes your innate gifts and the skills you possess. As you uncover these more fully and expand them, you will simultaneously become a more effective and powerful writer and communicator.
Drive is your passion in action. In this case, it’s the initiative, energy, and momentum you bring to your writing and platform-building. Your work ethic and drive are intimately interconnected.
Time is your creative canvas; your clean slate. Prioritizing time for your writing and platform-building activities is one of the keys to your success as an author and as a leader in your field.
Your platform is your structure for success. Figuratively and literally, it’s your podium for reaching the world – your website, social media streams, podcast, and more. It’s the golden key to having a book that sells.
Please join us for one hour
on April 3rd at 10:00 am Pacific
We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to join a free live Q&A call with Kristine and Debra.
Kristine is an acclaimed teacher, retreat leader, and a New York Times bestselling author of six books. Alongside her late husband, Dr. Richard Carlson, Kristine co-authored the Don’t Sweat the Small Stuff book series. Having sold over 25 million copies worldwide, translated in 35 languages and 126 countries, the series is a global brand — a household name everywhere. Kristine has over thirty years experience in the publishing industry.
Debra is a developmental book editor with over thirteen years of experience as an editor and writing partner to best-selling authors and newly emerging teachers and thought leaders. Some of her clients have included New York Times best-selling author Debbie Ford, award-winning filmmaker Barnet Bain, energy medicine pioneer Cyndi Dale, and the brilliant transformational teacher Lee Harris. To date, Debra has been book doula for the birth of twenty books.
An incubation period is absolutely necessary to become an author.
We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don’t have the optimal conditions for allowing those seeds to fully bloom.
The optimal conditions include:
• The 5 Pillars outlined above – desire, talent, drive, time, and author platform
• Being clear about your message
• Belief in yourself
• Commitment to the process
• Community and support
• The ability to answer theses three questions:
• How are you going to publish your book?
• How are you going to sell it?
• Who are you going to sell it to?
By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . .
• Your branding tools in order
• A recipe for building your platform
• Your content curated and well-organized for your book
• Your book brilliantly structured and your writing fully underway
• Your plan of action for completion laid out within a clear timeline
• An established network of people ready to support your goals
You will have lift off!
You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.
An incubation period is absolutely necessary to become an author.
We have found that oftentimes people have the creative seeds they need to begin growing their dream of writing a book, but they don’t have the optimal conditions for allowing those seeds to fully bloom.
The optimal conditions include:
• The 5 Pillars outlined above – desire, talent, drive, time, and author platform
• Being clear about your message
• Belief in yourself
• Commitment to the process
• Community and support
• The ability to answer theses three questions:
• How are you going to publish your book?
• How are you going to sell it?
• Who are you going to sell it to?
By the end of this 10-week program, you will be at the peak of readiness, deeply prepared to go to the next phase of birthing your book. You will have . . . .
• Your branding tools in order
• A recipe for building your platform
• Your content curated and well-organized for your book
• Your book brilliantly structured and your writing fully underway
• Your plan of action for completion laid out within a clear timeline
• An established network of people ready to support your goals
You will have lift off!
You may be feeling like you’re not yet ready to embark on this kind of journey, however, this program is perfect even for those who feel their book is a far-off dream. It will bring you closer to this dream than you may currently believe is possible.
Please join us for one hour
on April 3rd at 10:00 am Pacific
We would love to answer your questions about the incubator program and all the possibilities it holds for you. Click below to join a free live Q&A call with Kristine and Debra.
People on a mission:
coaches • consultants • doctors • healing practitioners
writers • bloggers • podcasters • workshop and retreat facilitators • seekers
public speakers • transformational leaders • and other experts in their field
Virtually anyone with a message who wants to answer the call of their life’s purpose
. . . and to leave a legacy for future generations
People on a mission:
coaches • consultants • doctors • healing practitioners
writers • bloggers • podcasters • workshop and retreat facilitators • seekers
public speakers • transformational leaders • and other experts in their field
Virtually anyone with a message who wants to answer the call of their life’s purpose
. . . and to leave a legacy for future generations
Go here to watch the 20-minute video message we have for you.
Go here to watch the 20-minute video message we have for you.
Together, we will focus on . . .
Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.
In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.
Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It’s your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page.
From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing.
Writing a book and growing a business happens with greater ease and elegance – and oftentimes greater speed – when you have the support of others who are working toward similar goals. Between the weekly Wednesday sessions and five Saturday boot camps, you will be a part of a beautiful community of people – and a container of nourishing support. And it’s a community that will be shaped by you being a part of it!
Together, we will focus on . . .
Arising from your authentic expression, this is how you want to serve and what you want to be known for. It addresses the pain or limitation you want to help others resolve.
In short, this is your means for connecting with your growing community and delivering your message. Learn exactly what you need to do to start or grow your email list, blog, podcast, and social media streams. Also, learn how to monetize your platform for the sustainability of your business.
Whether a self-help book, how-to manual, memoir, or another work of non-fiction, this is the book that only YOU can write. It’s your experience, understanding, know-how, and wisdom beautifully articulated on the printed (and digital) page.
From traditional publishing to self-publishing, along with hybrid options now available, learn everything you need to know to determine your best options and to prepare for them. In addition, learn the essentials of effective book marketing and content marketing.
Writing a book and growing a business happens with greater ease and elegance – and oftentimes greater speed – when you have the support of others who are working toward similar goals. Between the weekly Wednesday sessions and five Saturday boot camps, you will be a part of a beautiful community of people – and a container of nourishing support. And it’s a community that will be shaped by you being a part of it!
Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make the final months of 2023 a defining moment in your career and life.
Live group sessions with Kris and Debra packed with teaching, guidance, assignments, and inspiration. All sessions are recorded.
Optional: On three Saturdays, join us in taking massive action toward your goals. Write, share your work, enjoy! (See below for details.)
Optional: Woven into the fabric of the Incubator is a 15-day challenge. Set daily writing goals and get powerful results. (See below for details.)
We are joined by some of the brightest lights in the field of transformational books, publishing, and marketing to further ensure your success.
Learn and have lifetime access to our Book Doulas’ 10-Part Blueprint. As you weave the ten parts together, you will be crafting a unique and specific framework for your best book.
Receive access to our extensive video library featuring guest speakers from previous Incubators ~ providing a wealth of information, instruction, and ignition! (See below for details.)
Become part of an extraordinary community from around the globe and enjoy continued support for your writing and book-launch journey.
For six months after the Incubator concludes, have access to all Zoom call recordings, our Expert Video Libary, and all other tools and resources included there.
After the Incubator concludes, options include Momentum, our level 2 process. Or utilize our carefully-curated Author Resources directory.
Over the course of 10 unforgettable weeks, you will have a golden opportunity to focus on your body of work with us at your side. Concentrating on your soon-to-be-written book, your platform (your website, blog, social media streams, and online content), and your overall visibility in the world, we will give you the tools, guidance, and inspiration to make the final months of 2023 a defining moment in your career and life.
Live group sessions with Kris and Debra packed with teaching, guidance, assignments, and inspiration. All sessions are recorded.
Optional: On three Saturdays, join us in taking massive action toward your goals. Write, share your work, enjoy! (See below for details.)
Optional: Woven into the fabric of the Incubator is a 15-day challenge. Set daily writing goals and get powerful results. (See below for details.)
We are joined by some of the brightest lights in the field of transformational books, publishing, and marketing to further ensure your success.
Learn and have lifetime access to our Book Doulas’ 10-Part Blueprint. As you weave the ten parts together, you will be crafting a unique and specific framework for your best book.
Receive access to our extensive video library featuring guest speakers from previous Incubators ~ providing a wealth of information, instruction, and ignition! (See below for details.)
Become part of an extraordinary community from around the globe and enjoy continued support for your writing and book-launch journey.
For six months after the Incubator concludes, have access to all Zoom call recordings, our Expert Video Libary, and all other tools and resources included there.
After the Incubator concludes, options include Momentum, our level 2 process. Or utilize our carefully-curated Author Resources directory.
Are you ready to hold your feet to the creative flame?
When it comes to writing a book and publishing it, one of the most essential parts of that process is the act of sitting down and writing. There is no replacement for it.
Our 15-Day Writing Challenge is woven seamlessly into the structure of the Book Incubator for those of you who wish to take advantage of this extended writing sprint. The dates of the challenge are forthcoming.
If you choose to accept this challenge, the pleasure of gaining forward momentum will be unmistakable. The basic architecture of the 15-day challenge includes:
Recommended: Write 1,000 words daily. Without missing a day.
The end goal: to write 15,000 words by the conclusion of the challenge.
In addition to the connection provided during our live weekly sessions, you will receive daily emails in your inbox for the 15 days of the challenge. Not automated messages, but real, impassioned cheerleading from two people who know the power of a challenge . . . and a deadline.
2 additional live Zoom calls with us to report how you’re writing is going. Dates and times will be announced at the start of the Incubator.
You can take a structured approach or a more intuitive or free-wheeling approach to the challenge. Or you can mix it up – and try both ways of accomplishing your writing goals. We’ll provide suggestions for both ways of engaging the intensive process.
As you now know, the Incubator program includes three
Saturday Writing Boot Camps over the course of our ten weeks together in the spring.
• Boot Camp dates to be announced •
THE BOOT CAMP STRUCTURE
There are two Zoom gatherings on each boot camp day:
Morning session, 10:00 – 10:45 AM Pacific time
Afternoon session, 3:00 – 4:00 PM Pacific time
With a 4-hour, self-directed work session sandwiched between
the two Zoom calls.
These optional boot camps are incredibly popular with our participants as a simple yet super- effective structure for getting down to business!
You can join us for the entire six-hour time frame, or you can come to the segment that works for you. We meet up via Zoom at the beginning and end of the boot camp, with the time in between being your time to write and/or take action toward your platform-building goals.
One of the best parts is our Q&A and conversation time together during the afternoon gathering, where you can read something you’re working on (a chapter, blog, website content, or another key piece of writing), get feedback on your ideas, ask burning questions, and receive lots of coaching . . . plus great inspiration from the whole group.
Focusing on:
branding, messaging, website essentials, SEO, social media,
content marketing, podcasting, public speaking, publishing options,
the craft of storytelling, the must-knows of writing & editing,
how to truly build a vibrant online community . . . and more
Over the past three years, we have been fortunate to have some of the most knowledgeable, talented, and extraordinary individuals join us during our live Book Incubator sessions – offering their best advice, insights, and specific instruction for making the most of the author-entrepreneur journey. While each Incubator includes exciting new guests – joining us live during key Wednesday sessions – the library of recorded videos from our previous five Incubators is a genuine treasure trove of expertise that you can put to use right away or over time.
(The value of our growing library currently stands at $10,000.)
Here are some of the remarkable teachers and guides accessible in our video library.
SEO basics, website essentials, and more
What publishers look for in a potential new author
Social media essentials and how to make it fun
How to grow a highly engaged, global community
Publishing options and online course creation
Building your podcast show – the basics
The pathway and the freedom of self-publishing
Messaging, tag lines, and website essentials
Building a brand around your book
Building your speaker platform
The art and craft of storytelling
Hybrid publishing and book marketing
Focusing on:
branding, messaging, website essentials, SEO, social media,
content marketing, podcasting, public speaking, publishing options,
the craft of storytelling, the must-knows of writing & editing,
how to truly build a vibrant online community . . . and more
Over the past three years, we have been fortunate to have some of the most knowledgeable, talented, and extraordinary individuals join us during our live Book Incubator sessions – offering their best advice, insights, and specific instruction for making the most of the author-entrepreneur journey. While each Incubator includes exciting new guests – joining us live during key Wednesday sessions – the library of recorded videos from our previous five Incubators is a genuine treasure trove of expertise that you can put to use right away or over time.
(The value of our growing library currently stands at $10,000.)
Here are some of the remarkable teachers and guides accessible in our video library.
SEO basics, website essentials, and more
What publishers look for in a potential new author
Social media essentials and how to make it fun
How to grow a highly engaged, global community
Publishing options and online course creation
Building your podcast show – the basics
The pathway and the freedom of self-publishing
Messaging, tag lines, and website essentials
Building a brand around your book
Building your speaker platform
The art and craft of storytelling
Hybrid publishing and book marketing
2 payment options available
Our Level 2 Book Development Program
Your next step after emerging
from the Incubator?
After the Incubator Program, you will be fully prepared to continue onward – writing your book and expanding your author platform in meaningful ways.
The conception of your book will be fully realized. The gestation period will be underway.
For those who would like to continue working with us, we have designed the 6-week Momentum process, which includes (1) small group coaching, (2) private coaching, (3) an online writing retreat, and (4) getting our eyes and hands on your pages – receiving editorial review and direction.
In short, this is an intensive focus on your book and the acceleration of your writing process with both of us at your side.
Due to the in-depth nature of our editorial coaching and support, there are typically 5-6 positions available in each Momentum group. Please note: The Incubator Program is a prerequisite for Momentum.
For more details about this exclusive process, please contact us here.
Our Level 2 Book Development Program
Your next step after emerging
from the Incubator?
After the Incubator Program, you will be fully prepared to continue onward – writing your book and expanding your author platform in meaningful ways.
The conception of your book will be fully realized. The gestation period will be underway.
For those who would like to continue working with us, we have designed the 6-week Momentum process, which includes (1) small group coaching, (2) private coaching, (3) an online writing retreat, and (4) getting our eyes and hands on your pages – receiving editorial review and direction.
In short, this is an intensive focus on your book and the acceleration of your writing process with both of us at your side.
Due to the in-depth nature of our editorial coaching and support, there are typically 5-6 positions available in each Momentum group. Please note: The Incubator Program is a prerequisite for Momentum.
For more details about this exclusive process, please contact us here.
“We would love to have you join us in an ongoing conversation about how to make
your dream of becoming an author and a leader in your field a brilliant reality.”
~Kristine & Debra
“We would love to have you join us in an ongoing conversation about how to make your dream of becoming an author and a leader in your field a brilliant reality.”
~Kristine & Debra
California, USA
Welcome! We love that you are here, and to show our appreciation,
we have a free downloadable gift for you.
It will help you to answer this fundamental question . . .
What Kind of Book Are You Writing?
Once you identify the publishing industry genre that best suits your book, you will have the focus and clarity to truly start writing! To help you determine your genre, we’ve created a fun little discovery map to simplify the process. Just enter your email here to access your downloadable PDF.
Fill in the form below to book a 15 min no-obligation consulting session.
